Develop and Execute Strategic Sales Plans:

• Collaborate with senior management to develop comprehensive sales strategies aligned with company objectives.
• Translate strategic objectives into actionable sales plans, setting clear targets and KPIs for both direct and indirect sales channels.
• Continuously evaluate and adjust sales strategies based on market dynamics, competitor activities, and customer feedback.

Set-up and optimize B2B Marketing:

• Set-up the marketing processes that are market practice at a B2B software company, including the relevant tooling
• Develop targeted B2B marketing campaigns, collateral, and messaging that support sales efforts and generate leads.
• Utilize digital marketing channels, such as email marketing, content marketing, and social media, to engage with B2B prospects and nurture leads.
• Analyze marketing performance metrics and customer feedback to optimize B2B marketing strategies and tactics.

Drive Direct Sales Efforts:

• Identify and pursue new business opportunities through targeted prospecting, cold calling, and networking.
• Conduct thorough needs assessments and product demonstrations to showcase the value proposition of our solutions.
• Guide prospects through the sales process, from initial contact to contract negotiation and closure.
• Set up the framework for lead qualification and interventions needed to optimize sales effectiveness (sales enablement).
• Build and maintain strong relationships with key decision-makers to foster long-term partnerships.

Lead Partner Channel Program:

• Further professionalize the comprehensive partner program to recruit, onboard, and enable channel partners and develop it further.
• Provide training, resources, and ongoing support (supported by the operations team) to empower partners to effectively sell and support our products.
• Monitor and manage partner pipeline and actual performance and provide guidance to optimize channel effectiveness and drive revenue growth.
• Collaborate with partners on joint marketing initiatives, co-selling opportunities, and lead generation activities.

Cross-functional Collaboration:

• Collaborate with product development teams to gather customer feedback and insights, informing product enhancements and roadmap decisions.
• Partner with customer support teams and to ensure timely resolution of customer issues and drive customer satisfaction and retention.

Market Analysis and Reporting:

• Monitor industry trends, market dynamics, and competitor activities to identify opportunities and threats.
• Conduct regular analysis of sales performance, pipeline metrics, and customer feedback to drive data-driven decision-making.
• Prepare and present comprehensive reports and insights to senior management and the Supervisory Board, providing visibility into sales performance and market trends.
• Work closely together with specialists from Main Capital Partners on reporting and optimizing sales approaches.
• Optimize current sales & marketing processes by implementing best practice software tooling and implement adequate reporting and monitoring dashboards.